Facebook and Apple have distorted the instinctive definition of entrepreneurship. Too many parallels have been drawn, too many examples highlighted out of these stories, to light the path for entrepreneurs around the world. It amounts to what the early motivational trainers who made a business out of connecting public speaking and success vainly hinted at. The dull fact is, all entrepreneurs are not out to build out world dominating businesses. Startups for most occasions are small businesses, set up to cater to smaller specific needs and the customer base is not a pilot test for gigantic wealth but capturing and servicing a certain limited size of a market. Also, entrepreneurs are not out to save the world. They are out to save themselves by creating a sustainable business model and making their ideas into stable working systems. Entrepreneurship is a creative vocation. You have to apply all your creative genius to smooth out your challenges and invoke the spirit of enterprise. Enterprise is never about scale. It’s about the small score and keeping the small score ticking. The biggest mistake entrepreneurs make is in courting the delusion of Jobs and Zuckerberg and factoring in large risks which in turn eat into ones sleep; an act of suicide for any startup that needs to function at optimum capacity. There is always a simpler, lower stakes model to work with, which is all about the small score. The game of cricket is a better inspiration for entrepreneurship than the fruit of Steve Jobs. In cricket, the sixes and fours are wonderful and amazing display of sportsmanship but if you are not scoring the single runs, the boring, mundane grinding singles, you are not scoring. Sixes don’t get hit at each ball. "Start-ups must have their eyes on the single run", says Khuram Dhanani. They add up to something. The often add up to enough to play the next level and as and when the big hits come, they add to the already secure movement of numbers. Entrepreneurship is not setting oneself ablaze for quick risky glory. It’s just work, mundane work and the targets are always going to be here and now. Startups who can see their low hanging fruits wont go hungry.